It’s the start of a shiny, brand new year and that means it’s time to reflect on another year passed and another year upon us.

I love the idea of setting goals and plans for the new year, things that you want to try to do better, or maybe things you should keep doing the same in all of the main categories of your life. From the important stuff like health, family and friends to the everyday things like work, fashion, and beauty.

To help kick off your beauty resolutions, we’re giving away a beauty essentials prize pack, courtesy of Life Brand. Let’s face it, we could all take better care of our teeth and this prize will have you upping the game on your oral care routine. If you stick with it, by 2016 you’ll be showing off your brighter, whiter and more dazzling smile.

To enter, simply follow us on Instagram @pinkthetown and tag a friend in the comments section of this picture. Contest closes in 48 hours!

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Life Brand products are available at Shoppers Drug Mart.