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This Just In!

Today I’m recapping some of this month’s exciting new beauty launches. You can check out all of the exciting details below. 


New from Juicy Couture: I Am Juicy Couture perfume

This perfume has made it’s way into my perfume rotation this summer. I like to switch up my perfume on an ongoing basis and also depending on the season. This scent definitely works for both summer and winter. It’s a good mix of fresh and spicy. The scent combines ripe, juicy fruit with Gardenia and Cashmere Woods. Top notes of Raspberry, Pomelo and Passion Fruit. Middle notes of Gardenia, Heliotrope, Rose de Mai and Sweet Pea. Base notes of Musks, Cashmere Woods and Candied Amber. Plus, the bottle is super cute.

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New from Reversa: Anti-Wrinkle cream with SPF 30

Maybe skin care isn’t really something you give much thought to and maybe you don’t really understand all of the complicated ingredients and maybe you just use whatever looks half decent at the drug store? If that’s the case, then allow me to introduce Reversa’s new Anti-Wrinkle cream with SPF 30. It basically has everything you need in a day cream so you can be confident in what you are using without giving it a second thought. It helps fight wrinkles, combats dry skin and dark spots, protects from the sun with SPF 30, contains glycolic acid (which promotes renewal of skin cells), it’s good for sensitive skin and it’s paraben-free, oil-free and fragrance free. It really is the perfect all-in-one product.

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New from mark.: Limited Edition Matte Makeup, Limited Edition Body Oils & All Butter Now Lip Treat

Avon’s mark. brand is always full of fun new arrivals. I really love these mini nail polishes below. They are perfect for bringing along in your purse to fix chipped nails on the go. The All Butter Now Lip Treat Lipsticks come in the cutest metallic pink packaging and I love displaying them on my vanity. I’m not the biggest user of body oils, but I really loved the scent of the Crushing on Coconut oil. Delish!

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Dior Fall 2015 Collection


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It’s always an exciting day when a new Dior collection arrives at my door!

Check out the full details and swatches below to see what Dior has in store for our beauty routines this fall!


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Beauty Review: Benefit Roller Lash Mascara

This week was the launch of Benefit’s newest creation: Roller Lash. I definitely have a bit of a mascara obsession, so I was super excited to test this new one out. It promises to deliver visible lift and long-lasting curl, while making eyes appear more wide open. The result? 100% worth the purchase.

I didn’t use an eyelash curler and after applying the mascara, my lashes did appear completely curled and lifted. I was incredibly impressed that the curl stayed put all day long until I was ready for bed. Since it has staying power, I was little concerned that it was going to be difficult to remove, but I used my regular cleanser (Simple Moisturizing Facial Wash) and the mascara came right off. No extra wiping was needed and it actually removed easier than alot of my other mascaras.

Check out the pictures and results below.

benefit roller lash mascara review

Left Eye: No mascara. No eyelash curler.   Right Eye: No eyelash curler. Benefit Roller Lash Mascara is applied to upper lashes.

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Both Eyes: Benefit Roller Lash is applied to upper lashes only. No eyelash curler used.

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Will you be trying out new Benefit Roller Lash?


New Year Beauty Resolutions Contest

It’s the start of a shiny, brand new year and that means it’s time to reflect on another year passed and another year upon us.

I love the idea of setting goals and plans for the new year, things that you want to try to do better, or maybe things you should keep doing the same in all of the main categories of your life. From the important stuff like health, family and friends to the everyday things like work, fashion, and beauty.

To help kick off your beauty resolutions, we’re giving away a beauty essentials prize pack, courtesy of Life Brand. Let’s face it, we could all take better care of our teeth and this prize will have you upping the game on your oral care routine. If you stick with it, by 2016 you’ll be showing off your brighter, whiter and more dazzling smile.

To enter, simply follow us on Instagram @pinkthetown and tag a friend in the comments section of this picture. Contest closes in 48 hours!

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Life Brand products are available at Shoppers Drug Mart.

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