This week, we attended the launch party for 424 Fifth in Toronto and we couldn’t wait to share the details!
Lord & Taylor and Hudson’s Bay have launched a new private brand, 424 Fifth, which is a ready-to-wear collection, comprised of womens apparel and accessories with a distinct fashion point-of-view. Named for Lord & Taylor’s iconic Manhatten address, 424 Fifth is available in-store and online now and retails for $29-$300.
“The 424 Fifth collection offers a full lifestyle collection for the modern woman,” said Mary Turner, Executive Vice President of Specialty for Hudson’s Bay Company. “The collection fills what we believe to be a void in the marketplace for stylish, wearable, well-priced fashion. We feel strongly that our core customer is underserved in this market and, as such, we are committed to building 424 Fifth as a compelling women’s brand to satisfy this need.”
Basically, the line takes the guess-work out of trying to put together a fashion-forward outfit. We were really impressed with the on-trend pieces to choose from and the reasonable price point. If you picked out any top, bottom and accessory from the new collection, and put them together, you’d look like you just stepped off the runway. Most of us love fashion, but that doesn’t make putting together an outfit any easier. Which makes collections that are full of updated classics and statement pieces, incredibly valuable. The line is inspired by rich American sportswear and features dresses, skirts, tops, blouses, sweaters, pants, outerwear and accessories.
Check out the full collection here and don’t miss the adorable ad campaign featuring a bunch of french bulldog puppies (awww!).
Leave a Reply
You must be logged in to post a comment.